We’ve had the privilege & honor of working with I Am Second on multiple projects since August of 2020. We manage I Am Second’s social media platforms and work closely with them to execute their social media strategy and marketing campaigns.
We can’t tell you how much fun we had on the projects below! We sat down with them to lay out all of their marketing needs for the upcoming quarter and came up with a content plan that would be exciting and engaging for their specific audience. We then planned photo shoots that would capture all the content they would need for their 12 Year Anniversary & Birthday Campaign, Christmas Campaign, and Merch Marketing Campaign. Our goal for the shoot was to personalize their online presence and increase their engagement through themed, lifestyle imagery. We also sought to capture relatable content that casually introduced branding and included product placement within the photography. This way, they would be able to tag products in their regular social media posts without having to make direct marketing asks in the captions.
From start to finish, we planned and executed each of these projects. We partnered with one of the brilliant photographers in our network, planned the photoshoot timeline and shot list, provided and coordinated with models in the DFW area that represented and reflected their brand extremely well with both their online presence and personal lives, purchased and gathered all props for the set, and even planned out all the little details like snacks, drinks, and coffee needed for the day.12th Birthday & Anniversary Campaign
Christmas Campaign
Merch Marketing Campaign
